To Creativity...and Beyond!
Ed Catmull's book, "Creativity, Inc" could also be titled "How To Compete In A Global Economy, Against Slave Labor Wages and Those Who Can Cut Prices Til YOU Die."
It's not so much addressing those specifics but is fostering the idea that creativity is a must have in business.
It's not just the competitors but also the buyer who is now armed with facts, stats and hundreds of customer reviews.
The history on creative thinking as derived by psychologists during WW 2 is very interesting.
Creativity can be taught; it is a learned skill!
The two must have skills in business are creativity and relationship building. Please watch my video on Creativity at https://www.darrenmurphyseminars.com/copy-of-training-the-trainer to get a better look at my seminar regarding this seminar.